Values allows HR departments to assess potential candidates and current employees. It makes hiring and structuring much more effective.
There are two sides to it: an image-based quiz for candidates and employees, and a dashboard for HR admins to track the results. Users are given detailed feedback and advice about their own values, while admins can track completion rates and see how well each person's values fit against those of the organisation's or a specific team's. Values also offers guidance on how best to interact with candidates and employers.
The Big 5
By analysing the results of VisualDNA's Who Am I? quiz, we were able to organise people according to five different personality categories. With the help of an FE developer I created a website that visualised each of these personalities.
It shows how each personality prefers to be marketed to in terms of an advert's language, music and imagery.
Who Am I?
Who Am I? is VisualDNA's pioneering personality quiz. It allows users to answer with images rather than words, producing a more truthful and subconscious response. Built on the Big 5 personality model (Agreeableness, Conscientiousness, Openness, Neuroticism and Extraversion), it provides highly accurate and detailed results, which users can then share.
I was the lead designer across all aspects of the project's UX and UI.
WHY Analytics is a data visualisation platform that provides e-commerce merchants, publishers and media agencies with a detailed understanding of the emotive characteristics of their audience.
For 12 months I worked with developers and UX designers to improve an existing app for publishers, and conducted user research and conceptualisation work to extend it to agencies and merchants. Then we built the new functionality for new user groups.
WHY Analytics gives users information about the demographics, web behaviours and personalities of their customers. By understanding who their audience is, marketers can then target their audience with ads that are far more relevant.
WHY Analytics for Merchants
I designed WHY Analytics for Merchants from scratch, integrating the MasterCard Advisor product into the product.
There are many web analytics tools on the market, but VisualDNA's personality data makes WHY unique. It consolidates everything we learned from talking with users about what they wanted from a product.
Lean UX and agile were an essential part of the design and engineering process, helping us to move fast with low risk and cost.
Ipsos MORI release political polling data every month to journalists. I created a monthly infographic that was sent out alongside it. During the coalition government Ipsos MORI conducted several new polls to discover how the public reacted to its changes.
I built a microsite using Adobe Muse, integrating Google Charts to house all of the findings. Users could see how the public intended to vote at the next election and how they viewed the current leaders. A section of bitesize infographics was also created every month.
Upon release it was made Adobe Muse's Site of the Day.
What's the best city to live in, work in or holiday in? Ipsos MORI ran the largest ever global study to find out. I presented the results in an interactive site which allowed users to explore the data and filter it by age or location.
VisualDNA needed to visualise the different types of Christmas shopper. By understanding the different ways customers like to shop at Christmas, marketers can target them better and maximise their sales.
- Last Minute Shoppers
- Early Birds
- Online Whizz Kids
- Bohemian Buyers
- Bargain Hunters
Ipsos MORI conducted the second wave of the Wellcome Trust Monitor in 2012. These infographics accompanied the report. They were printed out large-scale to be displayed at the launch event.
As party leaders in the UK and the USA went head to head in 2012, Ipsos MORI asked the public what they thought of these politicians. To promote the results I created these infographics – perfect for sharing on social media.
FreshMinds asked me to create this document for an event aimed at young people – to encourage them to become more engaged in online communities and make a bigger impact in the world. The document consisted of articles, case studies and lots of data. From this I created a series of engaging infographic stories.
Detour City - Merlin EP
Artist Detour City (Tabitha Benjamin) asked me to create the artwork for her single 'Merlin'. She wanted me to work from a photograph of her tattoos, to which I added a neon effect. She loved it, and asked me to produce different variations for the B sides too.
Cicero Coaching (Tim Hole) asked me to create a logo for his personal coaching service, aimed at people working in fashion, design and the arts. I worked with the same web designer from my Audio Authority project to integrate the brand into Tim's new website.
I worked with Audio Authority Management (Tim Hole) to create a new brand for his audio management project. I created a new logo and worked with a web designer to build the website. The custom sliced 'O' appears on each artist's homepage.